Recently Facebook appear that it would be changing how Messenger / Messages campaigns run within the European Wedlock space. The reason for this being General Data Protection Regulations (GDPR) which apply inside the EU states.

You may have found that your Facebook Ads Campaigns which had Messenger equally their destination have been paused belatedly final month or at the begining of December. This is because Facebook eliminated the choice to optimize the ads that click to message for conversations.

Here is what Facebook has officially appear so far:

"Due to new privacy rules in Europe, some messaging campaigns have been paused. This means that certain messaging-related ads, targeting, and audiences for ads delivered to and from Europe will be unavailable."

So what can you lot practise to continue to run Messages / Messenger campaigns? Well in that location are ii bug y'all need to solve.

Switch the conversions / optimization objective

Whether your ongoing campaigns got paused/disabled or you set upwardly a new entrada which keeps getting rejected, the first step is to switch to the new conversion objective.

"You tin all the same run ads that click to message using the post-obit substitutions. Changes to your entrada may impact performance.

  • The Link Clicks optimization tin be used instead of the Conversations/Leads optimizations.
  • The Beginning Conversations template can be used instead of the Lead Generation template."

We used to run click to message campaigns with the Conversation objective. Now that isn't allowed whatever more than. Then this is the reason you will receive your first mistake, which sounds similar this:

"Optimization Unavailable: The Conversations optimization is not available right at present for messaging campaigns that target Europe. To go along with this optimization, remove European locations. Or, select a different optimization. (#2446670)"

Now the obvious solution would exist to just switch to the new immune objective of Link Clicks. Only that isn't immune either.

SOLUTION: What you need to do is to create the campaign all over once again. Duplicating it doesn`t work, you volition get the same error!

Create a new bulletin template

Even if yous recreated the campaign and switched to the new allowed conversions objectives you might observe that your Facebook Ads Messenger campaign will still get rejected.

The new error message has to do with the advert itself this fourth dimension and sounds similar this:

"Invalid Page Welcome Message for Messenger Destination Ads: The Bulletin Text (page_welcome_message) is invalid for ads with Messenger as destination. (#1815471)"

Manifestly this had been an effect before and was related to custom Message Templates that we're using custom JSON code. Hither is a thread almost it on Stack Overflow from 2018.

And the solution which was working back then:

But this time around the error is shown even for templates created within the Facebook Ads Managing director platform, without using whatsoever JSON lawmaking or chatbots.

SOLUTION: In order to fix this you need to create a new Bulletin Template and brand certain that you have selected "None" for the Client Actions. Do not edit or duplicate preexisting templates, or you will go the mistake once more!

If you lot ecountered other errors with click to message campaigns or found other solutions, please leave a comment.

Adept luck!